Tech©Writers » Blog Archive » 2010-05-01: Oranges are not the only fruit

2010-05-01: Oranges are not the only fruit

Mobile phone market recovery continues with almost 22 percent growth in Q1 2010 – fuelled by increased demand for smartphones and the global economic recovery.

According to IDC’s Worldwide Mobile Phone Tracker, vendors shipped 294.9 million units in the first quarter of 2010 compared to 242.4 million units in the first quarter of 2009.

Growing demand for smartphones also saw Research In Motion (RIM) replace Motorola in the top 5 vendor rankings for the first time. The rankings are as follows:

1. Nokia
2. Samsung
3. LG Electronics
4. Research In Motion
5. Sony Ericsson

“The entrance of RIM into the top 5 underscores the sustained smartphone growth trend that is driving the global mobile phone market recovery,” commented Kevin Restivo, senior research analyst, IDC. “This is also the first time a vendor has dropped out of the top 5 since the second quarter of 2005…”

Is it me, or is there one vendor that the media continually fawn over missing from that top 5 ranking?

i’ve been ad

The big A could charge close to $1 million for ads on its mobile devices this year, according to The Wall Street Journal.

Dubbed ‘iAd’, Apple is reportedly looking to charge marketers up to $10 million to be part of an exclusive launch of its mobile-device advertising capability, which comprises a software system to offer ads in the applications available in the App Store. App developers will receive 60% of the revenue; Apple gets the other 40%. Ad executives say they currently pay between $100,000 and $200,000 for similar mobile deals.

Online ads surge

The latest quarterly earnings reports from Yahoo, Microsoft and Google [or ‘GYM’ as they are sometimes referred to] indicate that online and display advertising is surging again, says the Online Publishers Association (OPA).

Yahoo led the pack, with a profit that nearly tripled to $310 million – although gross revenues were fairly flat. Microsoft saw an increase of 19% in its online ad revenues, prompted by a boost in search-related ads on Bing. Google’s profits rose 37% to $1.96 billion, with revenues up 23%, although the company’s stock ‘dropped’ 4.6% - with analysts suggesting that its performance had not quite lived up to expectations.

Shopping for mobile

The mobile marketing and retail sector (comprising mobile advertising, coupons and smart posters) will exceed $8 billion by 2012 globally.

According to market watcher, Juniper Research, location-aware technologies will play a key part, with companies like Google and IBM seeking to exploit knowledge of a user’s location to enable retailers to offer in-store shoppers a rich set of capabilities such as personalised special offers. However, the company also warns that failure to use targeted, location-based advertising, particularly SMS advertising, may cause mobile users to regard such advertising as little better than spam.

Money for nothing

Zong, which lets Facebook users buy virtual goods via their mobile phones, is to receive $15 million in venture funding from Matrix Partners.

Business Week says that Matrix’ general partner Dana Stalder, a former executive at PayPal and eBay, will join Zong's board of directors, whilst Zong will use the cash to market its brand and seek new online markets, such as video and music. Funding terms, including what value investors are placing on the company, were not disclosed.

Eat my shorts

Yahoo! ceo, Carol Bartz, received a $47.2 million compensation package in 2009, her first year on the job.

The Associated Press reports that Bartz’s pay consisted mostly of stock incentives, the ultimate value of which will hinge on how much Yahoo’s market value rises under Bartz’s leadership.

Er, just one more thing…

Grammar police target Twitter – A small but vocal subculture has emerged on Twitter, comprising grammar and taste vigilantes who spend their time policing other people’s tweets.

According to The New York Times, the vigilantes build their own algorithms to sniff out Twitter messages that are distasteful to them – e.g. tweets with typos or flawed grammar, or written in ALLCAPS [yes, I hate that too] – and then send scolding notes to the offenders.

Provoking an irate reaction seems to be largely the point.

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2010-05-01: Oranges are not the only fruit

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