Archive for the ‘Advertising Online’ Category

2010-05-01: Oranges are not the only fruit

Saturday, May 1st, 2010

Mobile phone market recovery continues with almost 22 percent growth in Q1 2010 – fuelled by increased demand for smartphones and the global economic recovery.

According to IDC’s Worldwide Mobile Phone Tracker, vendors shipped 294.9 million units in the first quarter of 2010 compared to 242.4 million units in the first quarter of 2009.

Growing demand for smartphones also saw Research In Motion (RIM) replace Motorola in the top 5 vendor rankings for the first time. The rankings are as follows:

1. Nokia
2. Samsung
3. LG Electronics
4. Research In Motion
5. Sony Ericsson

“The entrance of RIM into the top 5 underscores the sustained smartphone growth trend that is driving the global mobile phone market recovery,” commented Kevin Restivo, senior research analyst, IDC. “This is also the first time a vendor has dropped out of the top 5 since the second quarter of 2005…”

Is it me, or is there one vendor that the media continually fawn over missing from that top 5 ranking?

i’ve been ad

The big A could charge close to $1 million for ads on its mobile devices this year, according to The Wall Street Journal.

Dubbed ‘iAd’, Apple is reportedly looking to charge marketers up to $10 million to be part of an exclusive launch of its mobile-device advertising capability, which comprises a software system to offer ads in the applications available in the App Store. App developers will receive 60% of the revenue; Apple gets the other 40%. Ad executives say they currently pay between $100,000 and $200,000 for similar mobile deals.

Online ads surge

The latest quarterly earnings reports from Yahoo, Microsoft and Google [or ‘GYM’ as they are sometimes referred to] indicate that online and display advertising is surging again, says the Online Publishers Association (OPA).

Yahoo led the pack, with a profit that nearly tripled to $310 million – although gross revenues were fairly flat. Microsoft saw an increase of 19% in its online ad revenues, prompted by a boost in search-related ads on Bing. Google’s profits rose 37% to $1.96 billion, with revenues up 23%, although the company’s stock ‘dropped’ 4.6% - with analysts suggesting that its performance had not quite lived up to expectations.

Shopping for mobile

The mobile marketing and retail sector (comprising mobile advertising, coupons and smart posters) will exceed $8 billion by 2012 globally.

According to market watcher, Juniper Research, location-aware technologies will play a key part, with companies like Google and IBM seeking to exploit knowledge of a user’s location to enable retailers to offer in-store shoppers a rich set of capabilities such as personalised special offers. However, the company also warns that failure to use targeted, location-based advertising, particularly SMS advertising, may cause mobile users to regard such advertising as little better than spam.

Money for nothing

Zong, which lets Facebook users buy virtual goods via their mobile phones, is to receive $15 million in venture funding from Matrix Partners.

Business Week says that Matrix’ general partner Dana Stalder, a former executive at PayPal and eBay, will join Zong's board of directors, whilst Zong will use the cash to market its brand and seek new online markets, such as video and music. Funding terms, including what value investors are placing on the company, were not disclosed.

Eat my shorts

Yahoo! ceo, Carol Bartz, received a $47.2 million compensation package in 2009, her first year on the job.

The Associated Press reports that Bartz’s pay consisted mostly of stock incentives, the ultimate value of which will hinge on how much Yahoo’s market value rises under Bartz’s leadership.

Er, just one more thing…

Grammar police target Twitter – A small but vocal subculture has emerged on Twitter, comprising grammar and taste vigilantes who spend their time policing other people’s tweets.

According to The New York Times, the vigilantes build their own algorithms to sniff out Twitter messages that are distasteful to them – e.g. tweets with typos or flawed grammar, or written in ALLCAPS [yes, I hate that too] – and then send scolding notes to the offenders.

Provoking an irate reaction seems to be largely the point.

2008/08/15: Sharpening your survivor instinct - ten top tips

Friday, August 15th, 2008

Times are tough no doubt. But just in case you've no 'Plan B' as the global downturn continues and your current job/business ceases to exist, help is at hand. 'How to Get a Job You'll Love - a practical guide to unlocking your talents and finding your ideal career' (ISBN 9780077121808, £12.99) by top career transition coach and author John Lees, promises to answer the plethora of classic career conundrums we face every day.

For example, what are the smartest strategies for impressing your boss? How can you effectively market yourself within an organisation? Why do you need to? What is 'career management'? How can you find new fields of work and completely change careers? How can you avoid 'Monday Blues' and love what you do every day of the week? [Please, please, please - I need answers!]

Says Lees: "No job is entirely recession proof. Right now job security is the top issue for people and there are many things you can do to improve the chances you'll still be in your job in 12 months time. Here are some strategies to set you on your way…"

Ten-Point checklist for taking control of your career in difficult times:

1. Look at what's working, rather than what isn't. Which parts of your job are still effective even in difficult times?
2. Find leverage. Concentrate your efforts on projects which are seen to be fireproof, or ways of protecting your income stream.
3. Find a fast-track mentor - an informal arrangement with someone more senior than you who can help you decode your organisation while it's going through tough times.
4. Don't ask for a pay rise just because everyone else is reacting to rising costs. Demonstrate your value - not your cost.5. Go way, way beyond your job description in value-adding ways. Career progression, ultimately, is not a question of what you do, but how far you are seen to be doing the things that matter.
6. At the same time, work smarter not harder on tasks which your organisation recognises as things that make a difference.7. Stay on winning teams. This is the time to negotiate a move away from a dead-end role, or a part of the organisation which is seen as under-performing or peripheral.
8. Stay in touch with changes in your sector, and don't stop networking - both for industry knowledge and for insider tips on the hidden job market.
9. Don't adopt cynicism of the marketplace. Not all organisations and markets are in decline - don't miss opportunities by seeing your glass as constantly half-empty - adopt a glass half-full mentality.
10. Stock your lifeboat before jumping ship: understand what you are really looking for rather than passively reacting to advertised or headhunted opportunities. Well-informed job seekers find great jobs in tough times.And if none of these work for you, then perhaps there is another way - sharpen something else and eliminate the competition…

New 'Knives on the Net' Threat

It is becoming increasingly easy to purchase deadly weapons online at a fraction of the retail price, often with no regulations controlling who is purchasing them and why.

Research by MarkMonitor (a provider of enterprise brand protection), is said to demonstrate the ease with which a variety of knives - from pocket knives to machetes - can be purchased over the Internet from high-street retail brands, e-commerce, online auction and exchange sites with little to no restrictions. Over a three-day period in July 2008, MarkMonitor found that almost 9,021 knives (worth approximately £65,000) were available for sale via online auction sites. 55% were available to purchase instantly with no warnings or restrictions.

The top five types of knife being sold online over the three day period include:

  • Hunting knife - 1333
  • Lock knife - 1259
  • Army knife - 786
  • Pocket knife - 707
  • Pen knife - 498

MarkMonitor has also checked the websites of the UK's top department stores and retailers and out of a list of six top retailers, four were selling knives with no warnings, age limits or restrictions and may therefore be infringing legislation. Nice to know that we're taking knife crime seriously…

And if you are looking to trim some weight this year [and you really are as vain as a Z-list celebrity] then why not get your holiday snaps re-touched, courtesy of PicWash Slim?

Look Slim in Summer Bikini Photos

With paparazzi photos highlighting the latest in celebrity cellulite, taking pictures in bathing suits has become an almost definite no-no. Enter PicWash Slim. This new photo re-touching service promises to make you and your friends look fabulous in your bathing suit photos and have beautiful summer pictures you can share with the world.

Since August 2007, the site has been retouching user photographs for use on social networks and photo album sharing sites around the world. This week it launches its third service, PicWash Slim, to help alleviate the summer picture jitters. Costing $15 per photo, PicWash's team of designers, based in Miami, Florida, will use advanced techniques to slim the most requested areas of the body. These may include: upper arms, waist, stomach, thighs, cellulite, and general bulges. The results will be subtle and natural looking. [But remember, it is just the photos they do this for…]

The benefits of looking good in your photos are widely recognized. "Today an abundance of scientific research reveals that the physical attractiveness of a pictured person substantially affects interest to meet and to associate beyond first meeting," says Gordon Patzer, Ph.D, author of 'LOOKS: Why They Matter More Than You Ever Imagined.' Perhaps there is a market for this sort of thing, given the continuing success of social networking sites such as Facebook…

Social Networking Explodes Worldwide as Sites Increase Their Focus on Cultural Relevance

Web measurement company comScore, Inc. has released a study of worldwide usage of social networking sites, indicating that while the growth in new users in North America is beginning to level off, it is burgeoning in other regions around the world. During the past year, the total North American audience of social networkers has grown 9 percent compared to a much larger 25 percent growth for the world at large. The Middle East-Africa region (up 66 percent), Europe (up 35 percent), and Latin America (up 33 percent) have each grown at well-above average rates.

"While the social networking trend first took off in North America, it is beginning to reach a point of maturity in the region," said Jack Flanagan, comScore executive vice president. "However, the phenomenon is still growing rapidly in other regions around the world - especially as the established American brands turn their focus to developing markets."

And comScore believes that a focus on tailoring a site's relevance to local markets is playing a big part in the continuing success of monoliths such as Facebook. "Facebook has done an exceptional job of leveraging its brand internationally during the past year," added Flanagan. "By increasing the site's relevance to local markets through local language interface translation, the site is now competing strongly or even capturing the lead in several markets where it had a relatively minor presence just a year ago."

comScore Enhances Reporting of Ad Networks' Audiences

comScore, Inc. also announced this week that it will provide enhanced measurement of the audiences for online advertising networks. The new reporting structure will provide two sets of measures-the "potential reach" for each network and an "actual reach" reading.

The 'potential reach' measure will be a calculation of the unduplicated visitors to all sites with which each ad network has contracted to deliver advertising. The definitions will be based on written documentation and confirmation provided by the networks. This measure represents the largest potential reach a network could deliver if all parts of the network are used to deliver ads.

he 'actual reach' measure will represent the reach of the ads that are actually served by the network during a given reporting period. In order to report 'actual reach', networks must participate by providing comScore with the appropriate identification protocols for rendered ads. Consequently, only participating networks will be included in the 'actual reach' report.

We believe these two toolsets provide the information that ad agencies need when they are deciding on which advertising networks to consider for ad buys. And, the ad networks will have the high quality, third-party information needed to compete for advertising dollars," commented Magid Abraham, President and ceo, comScore, Inc.

In the news

Gov't battles EU to use passenger data (read full story)

The UK Government is battling European Union (EU) proposals to restrict the way it uses air passenger data to monitor immigration. The Home Office claims that the names and travel plans it collects are crucial to control cross-border movements.

Sad day for the industry as Siemens exits telecoms sector after 160 years (read full story)
Its been a long and glorious history. The German company Siemens was one of the very first companies ever to lay telephone cables and make telephony switches, but this week it is exiting the industry after more than a century and a half.

On the wire

Ten Million Zombies Distributing Spam and Malware Every Day, According to PandaLabs and CommTouch (read full report)

IT security solutions provider Panda Security says that its laboratory for detecting and analysing malware - known as 'PandaLabs' - has just announced the findings from a joint report with CommTouch on the current state of spam. The report found that on average during the second quarter of this year, more than 10 million zombie computers (systems infected by
'bots' and controlled remotely by cyber criminals) were sending spam and emails with malware every day.

Entrepreneur.com's Social Networking Site Opens New Doors for 8.3 Million Businesses

A business-to-business marketplace designed specifically for entrepreneurs has been launched by Entrepreneur.com via US carrier Sprint. While other social networking sites feature an atmosphere of play, Entrepreneur Connect was created by the online authority in entrepreneurial business to facilitate company growth. The network is presented by Sprint to allow businesses to exchange ideas and network with small business owners across the country, providing them with more tools to help them get work done and build their companies.

Let LS Simple help you get the Government to pay 30% of your costs! (read full release)

The Simple Intelligent Power Management (Simple IPM) solution from LS has become the first comprehensive structured cabling system in the world to be eligible for enhanced tax relief under the UK Enhanced Capital Allowance Scheme (ECA). Enhanced Capital Allowances enable a business to claim 100% first-year capital allowances on their spending on qualifying plant and machinery.

eCrypt announces launch of BeCrypt Media Client, its CD/USB media/file encryption solution (read full release)

BeCrypt is able to provide approved data security and data handling solutions to meet requirements for transformational Government BeCrypt’s newly developed CD/USB media/file ‘zero footprint’ encryption solution, BeCrypt Media Client will be available from 1 September. It is currently going through CAPS approval, with FIPS 140-2 approval expected later in the year.

The early availability of BeCrypt Media Client gives government departments and other public sector bodies that need to adhere to Data Handling requirements an easy upgrade path to a CAPS approved solution.

In the bloggosphere

Cable is Cornering the Broadband Market

In the harsh glare of second quarter seasonality, the telcos’ wired businesses suddenly look not only like they are weakening… they look like they are positively collapsing.

Google's GMail Outage: Another Blow for 'The Cloud'

When will 'Cloud Computing' be as reliable as your ATM? Questions are asked about Google’s ability to manage, protect, and make available your data better than you can. Based on recent history, bloggers are not convinced…

Er, just one more thing…

Samsong, Samsung or Samstrung?

A 'phenomenal competition' has just launched on borders.co.uk, offering visitors the chance to win a cutting-edge laptop. In association with Currys, Borders is offering customers the chance to win a brand new Toshiba laptop, in return for answering the extremely difficult question above.

No doubt, Borders will be looking to collect a phenomenal amount of personal data in return for entering this fantastic and brain-taxing competition.

2008/08/01: Yackie Doodle Danger

Friday, August 1st, 2008

Only in America… 'Wireless Devices may be at fault for certain health risks'

Hats [or should that be patches?] off to Yackie Telecom Inc., of the US, for what is quite possibly one of the worst examples of PR scaremongering and bandwagon-jumping I've seen in the last few years.

According to Yackie [a most appropriate name it seems], a European research initiative dubbed 'Interphone' has published "disturbing results coming especially from Northern Europe" regarding the potential health hazards of electromagnetic fields. Apparently, Interphone findings indicate an increased risk of cancer for heavy and long-time users of wireless devices [presumably mobile phones, although not specified until later in the release]

Luckily for us, Yackie has "taken a stand for consumer interests" by developing Yackie Safe - a simple patch comprising a series of micro antennas created to counter the effects of electromagnetic fields. Quite where users are supposed to put this patch is unclear, but I do have a suggestion for where Yackie should put this particular press release…

Will Guigle keep its cool?

Promising the biggest Web index with content-based relevance methods, results organised by ideas, and complete user privacy is Cuil - the latest challenger to Google's throne.

Launched this week, Cuil (pronounced 'cool') claims to have indexed 120 billion Web pages, three times more than any other search engine and says that its offering goes beyond today's search techniques of link analysis and traffic ranking to analyse the context of each page and the concepts behind each query. It then organises similar search results into groups and sorts them by category.

According to the company, it gives users a richer display of results and offers organising features, such as tabs to clarify subjects, images to identify topics and search refining suggestions to help guide users to the results they seek. Furthermore, it says that its methods guarantee online privacy for searchers, since pages are ranked on content instead of number of clicks, making personal data collection unnecessary and ensuring personal search history is always private.

It will be interesting to see how this latest development fares against the established search engine giants, and indeed, against Wikia Search - another search engine launched in January this year. The brainchild of Jimmy Wales, the founder of Wikipedia, Wikia Search uses a five-star rating system that lets users rate the relevance of results and then applies the score for the provision of future results. Although it has been criticised for returning poor results, it is argued that the service will improve as it matures.

VoIP to become the telephony of choice?

'As broadband continues to grow, VoIP will become the telephony choice says Tan Aksoy, Telappliant'

The number of broadband connections will grow from 323 million last year to 499 million by 2012, which is a jump from 18 to 25 percent of worldwide households, the analysts predict. Tan Aksoy, CEO, Telappliant, believes that this penetration will allow the true benefits of VoIP to be seen and dramatically increase take-up:

“The market for next generation voice communications is firmly established, but there is still a long way to go. VoIP has had some minor hiccups along the way. These issues have been ironed out and businesses need to learn to trust the technology.

"VoIP technology is heavily dependent on the user's Internet connection and bad experiences usually stem from insufficient bandwidth to support all functions running over the Internet. With broadband now reaching new heights in the UK, these problems should be a thing of the past."

Hmm - talk of 'minor hiccups' and 'bad experiences' appear a little understated. Granted, insufficient bandwidth is an obvious bottleneck, but network infrastructure [for the enterprise user especially] continues to prove just as big a pain point.

Building on social media

Comms agency Brodeur Partners has stated its intentions to use a social media monitoring platform to track what is being said online about brands, organisations and issues.

The solution monitors all forms of social media, including: blogs, top video-sharing sites, opinion review forums, photo-sharing sites and emerging media services like Twitter. [In which case, I will be especially nice about this idea…]

Radian6 Technologies Inc., is the power behind the platform, providing PR and advertising professionals with a dashboard (GUI) enabling the monitoring of all forms of social media, with results appearing in real-time, as discovered. Various analysis widgets give users the ability to uncover the top influencers, as well as which conversations are having an impact online.

On the wire

British e-commerce Very Different From Elsewhere in Europe (read full report)

British online merchants are increasingly attracting more international consumers, according to a report published by Pago eTransaction Services, the international Acquirer and Payment Service Provider.

Whereas consumers from Germany make up over 95% of custom in German online shops, only 45% of customers in UK shops are from the UK. Nearly one third of international customers stem from countries outside Europe, like the USA or Asia.

Some of the e-commerce trends identified include:

  • No real Christmas season in UK online business
  • e-commerce slowdown by British consumers at weekends
  • UK consumers buy online during office hours
  • Credit card dominates European e-commerce
  • New payment methods are becoming increasingly important for European e-commerce

Government likely to slash its own tax income through new attack on contractor and freelance expenses (read full release)

"The government could be about to score a spectacular own goal," warns ContractorCalculator CEO Dave Chaplin, discussing HM Treasury plans to further burden the contracting sector costs.

"The latest consultation from the Treasury is asking whether contractors who work for umbrella companies as employees should lose their right to claim travel expenses," explains Chaplin. "Our business models, based on nearly a decade of contracting industry experience, suggest that the net contribution to the public sector will fall if contractors lose their rights to claim for travel expenses."

High carbon IT Managers must act before legislation… (read full release)

IT managers who are not actively managing their energy consumption are introducing unnecessary business risk and condoning waste. The IT industry has received yet another wake up call as Chancellor Alistair Darling announced plans that could lead to the compulsory building of 'zero carbon' commercial buildings, including data centres, by 2019.

In the bloggosphere

WiFI Worries Still Going Strong In The UK (from the gotta-freak-out-about-something dept)

A more rounded perspective on yet more scaremongering about the wireless demon - this time the effects of WiFi radiation on children…

Why is Dell trying to compete with the iPod?

Is Google planning Adsense for games?

Er, just one more thing…

Don't ask about salary in an interview (read full story)

Techies are being advised to avoid bringing up the big salary question in interviews if they want to impress. Graduates seeking a career in technology should instead focus on swotting up on the ins and outs of the company and the technology industry says IT recruitment company ITjobsforgraduates.com.

Yeah - sure right! Does that mean that you cannot ask how much something is when you buy it? Note to recruitment consultants: people living in the real world work to earn money (in the vast majority of cases). Yes - job satisfaction is great, and a 'varied and challenging role' keeps you on your toes, but at the end of the day, it's what puts dollar in your pocket and food on your table that is important.

Knock Knock? And I thought the Doctor Who joke was old…

World's oldest joke traced back to 1900 BC [can somebody please tell Jim Davidson]

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