UK businesses braced for disruption while IT professionals give 2010 FIFA World Cup the red card

Service providers and employers are bracing themselves for potential network disruption and severe pressure on Internet connectivity as consumers and staff stream video to keep tabs on the sporting action this summer.

The 2010 FIFA World Cup will be the first to have each match streamed live, and also the first to offer high-definition coverage. With the majority of matches taking place during normal UK office hours, Ipswitch is warning that it could cost companies a significant amount of money.

“Users making use of video streaming services can put a considerable strain on companies' networks, resulting in bandwidth chokes and even outages, in addition to exposing them to security threats,” said Azmi Jafarey, CIO at Ipswitch.

To help businesses prepare, the company has developed a World Cup Network Traffic Calculator allowing IT managers to plot the likely impact on network resources. However, it is claimed that more than half of IT managers are more likely seeking to prevent staff from watching the tournament in the office.

A survey of 100 IT and networking professionals by Blue Coat Systems found that 54 percent want employees banned from watching World Cup matches at work. The survey also highlighted concerns that staff might be tempted to discuss the action with friends, family and colleagues via social networks.

“As a streamed football match consumes around 750MB of bandwidth – the equivalent of sending more than twelve editions of Tolstoy’s War & Peace – it’s important that IT and HR managers clearly communicate their corporate rules to employees,” said Nigel Hawthorn, VP EMEA Marketing at Blue Coat.

FIFA ready for deluge

Meanwhile, FIFA.com has announced its server farm in Slough is to house 75 super computers to support 70,000,000 page views per hour during the World Cup.

The world’s official football website expects to serve over 5.5 billion page views during the tournament, compared to the 4.2 billion recorded in 2006, and has also prepared two petabytes (2,000 gigabytes) of video streaming bandwidth [much to the delight of businesses no doubt].

FIFA said that particularly avid users are the millions of worldwide members of the free-to-join FIFA.com club, of which British fans represent the largest contingent in Europe.

Whether this contingent will be such avid users past the quarter finals remains to be seen.

Managing the rise in mobile data

Sony Ericsson believes that roaming mobile data usage is set to soar over the summer period due to social media use.

With many consumers opting for smartphones offering social networking functionality, the handset maker argues that the trend in mobile social networking is unlikely to stop as consumers head abroad [ash cloud permitting] for their summer breaks.

A ‘representative of Sony Ericsson’, said: “The advent of mobile social networking has heralded a revolution in how people consume and use the Internet. As such, we would expect that mobile data usage this summer will increase… However, consumers should be wary of the rates of these services, as it is likely that such usage could incur extra charges to their usual tariff.”

At the same time, Telcordia has urged CSPs (communications service providers) to ‘follow the traffic’ and re-evaluate their business models, pricing structure, and OSS (operating software systems) to capitalise on the growth in mobile data.

A survey of industry professionals across 75 countries by Telcordia found that CSPs intend to re-evaluate their billing solutions and re-adjust their business models to capitalise on the exploding rates of data traffic over the next year.

The survey results suggest that CSPs worldwide will rely on network management to control data traffic growth, which is increasing at a much faster rate than revenues, and creating profitability and customer experience challenges.

“All-you-can-eat data plans are not a sustainable business model, and policy-based bandwidth management and real-time charging provide CSPs and their subscribers with the necessary flexibility to try new services while keeping costs in line,” commented Pat McCarthy, VP, Service Delivery Solutions at Telcordia.

Er, just one more thing…

Just in case businesses needed a further reminder of the impending tournament, a World Cup Football Challenge intranet application has been launched by software developer Odyssey Interactive.

The application aims to increase overall intranet usage by allowing users to predict the outcome of matches, receive points based upon the accuracy of their predictions, and compete with other staff and departments via a league table.

“Since a large proportion of employees will be following the World Cup this summer it makes sense to take advantage of this to promote your intranet, inject a bit of fun and boost staff morale,” said Nigel Danson, MD, Odyssey Interactive.

The question is whether employees will have time to visit their intranet given the anticipated levels of social networking and video streaming.