The Big G announced completion of a new web indexing system this week that is said to provide 50-percent fresher results for searches than its predecessor.

Called 'Caffeine’, the system ensures that users can find links to relevant content – such as a news story, blog or forum post – much sooner after publication than was previously possible.

When users search Google, it is not live content being trawled, rather, it is the search giant’s index of the web which, like the list in the back of a book, helps users pinpoint the information they need. The company’s previous index had several layers, some of which were refreshed at a faster rate than others. With Caffeine, it analyses the web in small portions and updates the search index on a continuous basis, globally.

Google says Caffeine was built in response to not just the burgeoning volume of content, but to reflect the fact that the average web page is richer and more complex.

Certainly, Tech Copywriters has noticed the benefits of recent changes to the mechanics of Google’s search engine, and if you are reading this, then it is very likely that you just have too.

2010 FIFA World Cup menaces corporates

It seems that fears expressed by service providers and employers regarding the impact of the World Cup on corporate networks continue to grow.

Ipswitch Inc.’s 'World Cup Network Traffic Calculator' (see our recent post) has collected more than 1,000 responses related to average bandwidth use and the predicted increase during the 30 days of the tournament. Key findings include:

• During matches, bandwidth use is expected to hit almost 87 percent in participating nations
• In Europe, average use is expected to double to 78.7 percent during key match times
• In host nation South Africa, IT managers are bracing themselves for network bandwidth to be completely maxed out to 100 percent

Ipswitch warns that while service providers struggle to maintain adequate access for customers, organisations face multiple problems during these artificial demand peaks within the LAN, such as constrained WAN connectivity and heightened security risks created by users venturing to un-trusted and unknown sites in search of video content not available from official broadcast streams [surely not such an unusual activity?].

During the world cup, IT Managers are invited to contrast their actual findings with those predicted.

And goes increasingly digital…

The World Cup will be watched online by nearly a third of British football fans, more than in any other World Cup, according to a study by PC World.

The retailer questioned over 3,000 Brits in the run-up to the tournament following a surge in sales of its wireless networking and video streaming gadgets. The study found that:

• 30 percent of fans, which equates to over 14 million of those expected to watch the World Cup live, are planning to do so over the internet
• Nearly a quarter revealed they would be using laptops or desktop PCs
• One in ten expect to follow the action using a smartphone

In addition, viewing on the move is said to be behind a 30-percent surge in demand for Slingboxes at PC World over the last couple of weeks. The Slingbox allows users to stream live TV to a laptop or mobile phone anywhere in the world via a broadband internet or WiFi connection.

…And mobile

Indeed, mobile TV is touted to score big in Europe by Pyramid Research. The proliferation of smartphones and the increase in mobile internet bandwidth means that many Europeans may watch matches on their mobiles instead. More national representation, commuter-unfriendly kickoff times, and [surely mis-guided] optimism about the caliber of western European teams will drive adoption across the region, says the company.

“Events of this magnitude always present a sizable revenue opportunity for traditional pay-TV providers,” commented report author and senior analyst Stela Bokun. “The last World Cup, however, demonstrated that mobile operators that provide mobile video and mobile TV service also stand to benefit from such events.”

But whilst footie fans may be poised to cut the wires and go mobile, the market watcher warns that operators are poised to ‘pull the plug’ on unlimited mobile data tariffs.

Operators kicking ‘all-you-can-eat’ into touch

Pyramid Research argues that despite data accounting for the vast majority of traffic on mobile networks by 2014, it will still constitute only 37 percent of total revenue – illustrating the challenge operators are facing to monetise the rising appetite for bandwidth-rich applications.

Mobile Data Pricing Plans: How Operators Can Escape the ‘All You Can Eat’ Trap analyses the evolution of pricing for mobile data plans and the impact on subscriber adoption and usage levels.

“AT&T’s recent announcement that unlimited data plans will no longer be available for its new customers confirms Pyramid Research’s assessment that operators will move away from the unlimited pricing model since it is becoming unsustainable,” said report author Ewa Romaniuk Calkowska.

Er, just one more thing…

Cheating not limited to MPs [or Maradona]

While MPs are promising more transparency and honesty in politics, it was revealed this week that one in ten IT professionals admits that either they or a colleague have cheated to get an IT audit passed.

In a survey of 242 IT professionals, mainly from organisations employing 1,000 to 5000+ employees, Tufin Technologies found that:

• 31 percent audit their firewalls just once a year
• 7 percent never audit their firewalls
• 36 percent admit their firewall rule bases are a mess, increasing susceptibility to hackers, network crashes and compliance violations

Perhaps some of the IT professionals surveyed may find solace in CheatConfession.com, a forum created to allow people involved in cheating to absolve themselves of guilt, get advice from peers, or share their cheating ways by anonymously posting their confessions in 800 words or less.

One wonders whether the site's moderators check the word-count of its users' posts.

UK businesses braced for disruption while IT professionals give 2010 FIFA World Cup the red card

Service providers and employers are bracing themselves for potential network disruption and severe pressure on Internet connectivity as consumers and staff stream video to keep tabs on the sporting action this summer.

The 2010 FIFA World Cup will be the first to have each match streamed live, and also the first to offer high-definition coverage. With the majority of matches taking place during normal UK office hours, Ipswitch is warning that it could cost companies a significant amount of money.

“Users making use of video streaming services can put a considerable strain on companies' networks, resulting in bandwidth chokes and even outages, in addition to exposing them to security threats,” said Azmi Jafarey, CIO at Ipswitch.

To help businesses prepare, the company has developed a World Cup Network Traffic Calculator allowing IT managers to plot the likely impact on network resources. However, it is claimed that more than half of IT managers are more likely seeking to prevent staff from watching the tournament in the office.

A survey of 100 IT and networking professionals by Blue Coat Systems found that 54 percent want employees banned from watching World Cup matches at work. The survey also highlighted concerns that staff might be tempted to discuss the action with friends, family and colleagues via social networks.

“As a streamed football match consumes around 750MB of bandwidth – the equivalent of sending more than twelve editions of Tolstoy’s War & Peace – it’s important that IT and HR managers clearly communicate their corporate rules to employees,” said Nigel Hawthorn, VP EMEA Marketing at Blue Coat.

FIFA ready for deluge

Meanwhile, FIFA.com has announced its server farm in Slough is to house 75 super computers to support 70,000,000 page views per hour during the World Cup.

The world’s official football website expects to serve over 5.5 billion page views during the tournament, compared to the 4.2 billion recorded in 2006, and has also prepared two petabytes (2,000 gigabytes) of video streaming bandwidth [much to the delight of businesses no doubt].

FIFA said that particularly avid users are the millions of worldwide members of the free-to-join FIFA.com club, of which British fans represent the largest contingent in Europe.

Whether this contingent will be such avid users past the quarter finals remains to be seen.

Managing the rise in mobile data

Sony Ericsson believes that roaming mobile data usage is set to soar over the summer period due to social media use.

With many consumers opting for smartphones offering social networking functionality, the handset maker argues that the trend in mobile social networking is unlikely to stop as consumers head abroad [ash cloud permitting] for their summer breaks.

A ‘representative of Sony Ericsson’, said: “The advent of mobile social networking has heralded a revolution in how people consume and use the Internet. As such, we would expect that mobile data usage this summer will increase… However, consumers should be wary of the rates of these services, as it is likely that such usage could incur extra charges to their usual tariff.”

At the same time, Telcordia has urged CSPs (communications service providers) to ‘follow the traffic’ and re-evaluate their business models, pricing structure, and OSS (operating software systems) to capitalise on the growth in mobile data.

A survey of industry professionals across 75 countries by Telcordia found that CSPs intend to re-evaluate their billing solutions and re-adjust their business models to capitalise on the exploding rates of data traffic over the next year.

The survey results suggest that CSPs worldwide will rely on network management to control data traffic growth, which is increasing at a much faster rate than revenues, and creating profitability and customer experience challenges.

“All-you-can-eat data plans are not a sustainable business model, and policy-based bandwidth management and real-time charging provide CSPs and their subscribers with the necessary flexibility to try new services while keeping costs in line,” commented Pat McCarthy, VP, Service Delivery Solutions at Telcordia.

Er, just one more thing…

Just in case businesses needed a further reminder of the impending tournament, a World Cup Football Challenge intranet application has been launched by software developer Odyssey Interactive.

The application aims to increase overall intranet usage by allowing users to predict the outcome of matches, receive points based upon the accuracy of their predictions, and compete with other staff and departments via a league table.

“Since a large proportion of employees will be following the World Cup this summer it makes sense to take advantage of this to promote your intranet, inject a bit of fun and boost staff morale,” said Nigel Danson, MD, Odyssey Interactive.

The question is whether employees will have time to visit their intranet given the anticipated levels of social networking and video streaming.

When you don't know what you are looking for…

Microsoft unveiled the new version of its search engine at The Wall Street Journal's seventh 'D:All Things Digital' conference held May 26-28 2009 in the US. Branded 'Bing', the software giant believes that consumers are ready to move beyond search and is thus positioning Bing as a 'decision engine'.

Bing is reported to feature a number of enhancements in core search areas - including entity extraction and expansion, query intent recognition and document summarisation, as well as a 'new user experience model that  dynamically adapts to the type of query to provide 'relevant and intuitive decision-making tools'.

While this is an interesting approach, whether Bing will enable Microsoft to boost its share of the search engine market remains to be seen. According to number cruncher comScore, Google Sites led the US core search market in April with 64.2 percent of the searches conducted, followed by Yahoo! Sites (20.4 percent), then Microsoft Sites (8.2 percent).

However, European-based digital marketing agency Bigmouthmedia has hailed the new service as a potentially crucial landmark in the online search sector's development. Citing Microsoft's pan-European approach and collaboration with key agencies in advance of the launch, bigmouthmedia believes that Bing could add a refreshing new dynamic to the industry.

"It has been some time since the search industry had a realistic alternative to Google, and if Microsoft's new engine can provide that then it will be of obvious benefit to both digital marketers and consumers alike," said bigmouthmedia CEO Steve Leach.

Perhaps Bing will appeal more to 'Wilfers' (those that aimlessly wander the Web) than those that search for something in particular. Or perhaps Librans such as myself that have trouble making a decision when there are too many options to weigh up. Then again, it sounds perfect for those that simply want Microsoft's new search algorithms to make the decision for them…

MNOs beware the smartphone surge in data

In other news from the D Conference, AT&T CEO Randall Stephenson admitted that the operator needs to do something to boost speeds before the arrival of 4G LTE (Long Term Evolution) cellular networks in 2012. "Between now and then is a long time," he is reported to have said.

According to Stephenson, US wireless networks are not prepared for the surge in smart phones use that has already shown signs of choking their networks. Smart phones such as the BlackBerry and the iPhone have significantly ramped up the amount of wireless Internet surfing, and MNOs (mobile network operators) have come under fire for being unprepared.

AT&T has announced plans to upgrade its 3G network with High Speed Packet Access (HSPA), as it paves the way for a roll out of LTE in 2011. Stephenson also said that AT&T's fixed-line business has taken the biggest hit as a result of the global economic downturn.

HP to axe 5,700 Europe jobs (read full story)

The latest victim of the downturn is hardware giant HP, which has announced plans to axe up to 5,700 employees, in addition to previously  announced losses.

According to reports, the countries especially affected will be Scotland and Germany, where HP has its EMEA Enterprise, Storage and Servers production facilities. These factories are slated to be closed in 2010 and production moved to the Czech Republic.

What's a social media friend worth? (read full story)

Digital friendships speak volumes about us as consumers and workers, and decoding the data can lead to profitable insights, it is claimed. As social media companies grapple with the increasingly perplexing challenge posed by monetising the success of social networking sites, Business Week reports that companies are working fast to figure out how to make money from the wealth of data they're beginning to have about our online friendships.

Marketers are said to be leading the way and finding that if our friends buy something, there's a better-than-average chance we'll buy it too. It's a simple insight, says Business Week, but one that could lead to targeted messaging in an age of growing media clutter. However, it concedes that, for all its popularity, Facebook has yet to prove itself as an advertising platform, with visitors focusing on their friends and paying scant attention to ads, with few click on them, while advertisers pay pennies for page views. Consequently, Facebook, with its estimated revenue of $300 million this year, is said to bring in scarcely a dime a month per member.

The hope is that if marketers manage to track the 'paths of influence' amongst social Web communities, they might be able to offer more effective and lucrative advertisements and promotions. Corporations are also said to be exploring how social Web relationships might benefit their business processes such as recruitment.

Gamers get fit with 'Gym in a Box'

High street retailer GAME has put EA's latest offering 'Sports Active' to the test to determine whether it is a real alternative to the gym. After a two-week trial, GAME's results are claimed to show that regular high tempo EA Sports Active sessions can have beneficial health and fitness effects, as within a week the weight loss target of the experiment had been met.

Competing against existing popular titles such as Wii Fit, EA Sports Active is said to offer a range of traditional cardio-vascular and targeted exercises allowing users to 'experience the variety and challenge of a gym workout in their own living room'. Corrinne Garstang, Online Content Manger at GAME, who engaged in the experiment intensively for two weeks, lost 3lbs at the half-way mark of her two week challenge.

"I think I represent a large part of the population who want to incorporate exercise into their lives, but simply don't have the time or money to join a gym. With so many fitness titles on the market, EA Sports Active really stood out because it had a more 'grown up' feel compared to other titles on the market. And after months of feeling increasingly unhappy about my burgeoning waistline I was desperate to see if it really worked".

One has to ask why the results of the second week were not included in the press release. Perhaps Corrinne spent too much time playing 'Cooking Mama 2 - Dinner with Friends (DS)'?

Gaming and mobile getting closer

With some predicting that gaming console giants will at some point have a massive impact in the mobile domain, convergence between the two has taken a step closer with Sony Ericsson's new phone, the 'Aino', which includes connectivity to the Sony Playstation.

According to the handset maker (read full release), the Aino allows users to control their PLAYSTATION 3 and access its media content anywhere, anytime, using 'Remote Play with PLAYSTATION®3'. Initially developed for PSP, this application enables users to control and access media content from their phone and can be done via a local network or using the Internet. For TV lovers in Italy, France, Spain, Germany and UK, users can also watch, pause and record live TV from a range of free channels.

Meanwhile, Microsoft has added a touch screen and Web browser to the next-generation of its Zune music player. The new device, called the 'Zune HD', will also carry a high-definition video output allowing users to play files through a docking station on HD televisions.

According to reports, the new features ramp up Microsoft's effort to compete with Apple Inc. products such as the iPod Touch, and highlight the company's push to integrate different platforms, from PCs and mobile phones to the Xbox.

Er, just one more thing…

TREAT YOUR DAD TO A PORSCHE FOR FATHER’S DAY (read full release)

A wireless mouse based on the Porsche 911 has been released by Motormouse. Featuring three sensitivity settings and including the smallest 2.4G wireless receiver in the world, this latest Motormouse comes with its own super-glide mouse mat and soft carrying pouch for easy travelling.

Apparently, this 'must have gadget' is the ideal gift for your dad this Father's Day.

I would be inclined to agree, if I could just get my technophobe father to grips with syncing this wireless wonder to his laptop.

Dramatic rise in depressing music

The number of people listening to snippets of gloomy music or rating the tracks as 'positive' have soared in the last month. According to figures from entertainment recommendation service TheFilter.com (led by 'rock legend' Peter Gabriel), downbeat bands like The Smiths are flying up its popularity charts much faster than happier types of music.

The Ten Most Popular Depressing Songs, as rated by The Filter users in order:

1. Amy Winehouse - Tears Dry On Their Own

2. The Beatles - Eleanor Rigby

3. The Smiths - Heaven knows I'm miserable now

4. Coldplay - Trouble

5. The Verve - The Drugs Don't Work

6. Pink Floyd - Comfortably Numb

7. Blur - No Distance Left To Run

8. Radiohead - How to Disappear Completely

9. R.E.M. - Everybody Hurts

10. Joy Division - Love Will Tear Us Apart

The figures have been gathered by measuring how many of The Filter’s user base positively rate or have previewed recommended audio tracks.

Certainly, the news that even Cisco is struggling in the wake of the credit crunch could have more industry players switching to some of those tunes listed above - R.E.M. (at number 9) looks particularly appropriate…

iCant stand it

Will it end world poverty, find a cure for cancer, or provide a new eco-friendly and sustainable fuel source? Probably not - but there are lots of other things being promised with the arrival of the 3G iPhone (ad-nauseam).

From London's Regent Street to Fifth Avenue in New York City and downtown Tokyo, Apple die-hards have been queing to be amongst the first to get their sweaty palms on the long-awaited 3G iPhone. Such is the clamour that, in the UK, mobile carrier O2's website crumbled as pre-orders flew in on Monday, while in New York, a proud parent looked to trade in his young daugther (see below). A wise trade some might argue, given that kids can cost parents a princely sum as they grow up (and perhaps continue to do so thereafter…) but then again, so might the iPhone in some countries.

In Canada, Rogers Wireless faced a customer revolt over its data tariffs, while the US' AT&T was looking to tie-in iPhone customers with a two-year contract. Meanwhile in Belgium, the law forbidding the bundling of goods with subsidies means that the iPhone will cost close to $1,000.

Father queues with daughter for iPhone - Source: Wall Street Journal

Initial reviews have been mixed. The new iPhone is cheaper and faster (if you are located within 3.5G coverage), but battery life is said to be an issue, while the device also lacks bluetooth and video capabilites. Certainly, the first problem has been anticipated and iPowerRush believes it has the solution in the form of a slim white plastic case consisting of a 3-inch, built-in cable and 30-pin connector. It runs on six AAA batteries and provides instant power-on for the iPhone while recharging the handset's internal battery at a rate of 50% capacity in less than one hour (so says the company).

Some believe the iPhone will take the business world by storm, a sentiment echoed by Apple chief executive, Steve Jobs, who claims that the iPhone represents a 'rare launch of a new computing platform… as evidenced by the rush of software development by other companies' (some 500 apps will be available at launch). However, Microsoft was quick to act like a modern day William Tell, pointing out that developers have already created 18,000 applications for handsets using its Windows Mobile operating system.

And Microsoft isn't the only one looking to take a bite out of Apple. Phone hackers everywhere are chomping at the bit to undo Apple's attempts to ensure that its new 3G iPhone cannot be unlocked outside of an authorised dealer. And there are reports that 'cheap and cheerfull DIY kits' are already available to remove the SIMlock on any phone - including the 3G iPhone.

Also in the news

Mobiles to get touchy feely?

The launch of the first iPhone model a year ago boosted interest in the technology tremendously, and the updated model available Friday likely will stoke enthusiasm further. (read full story)

Mobile data boom

The burgeoning success of mobile data services is driving a turnaround in the struggling base station market, according to analyst figures released Tuesday. (read full story)

On the wire

Photo Messages Set to Edge Out Postcards as Photo Messaging Heats Up in the Summer (read full release)

NanoMarkets Predicts Thin-Film Solar Cell Industry Will Produce More Than 26 Gigawatts by 2015 (read full release)

In the bloggosphere

YouTube’s 4% Problem Is Really Part of The Solution… Is UGC really bad for the online advertising business?

Er, just one more thing…

DATA PROTECTION DEMANDS NEW THINKING: LEARN TO AVOID WHITEHALL DATA FIASCOS OR RISK PENALTIES (read full release)

This warning comes from UK compliance specialist IT Governance, who says that "the only way to avoid further disastrous losses of individuals' sensitive private information is to immediately commence a comprehensive overhaul of the way Central Government staff manage confidential personal information."

Certainly, a very wise bit of advice. The company goes on to argue that the loss of millions of child benefit records by HM Revenue and Customs, and the mislaying of laptops and security dossiers by MoD staff, are part of the same problem – institutional failures to define and implement basic compliance procedures in line with the requirements of the Data Protection Act (DPA).

Agreed. But do the aforementioned Government agencies face the same penalties for failure to meet the demands of the DPA?

Pay rise anyone…