Archive for the ‘Online advertising’ Category

2010-05-01: Oranges are not the only fruit

Saturday, May 1st, 2010

Mobile phone market recovery continues with almost 22 percent growth in Q1 2010 – fuelled by increased demand for smartphones and the global economic recovery.

According to IDC’s Worldwide Mobile Phone Tracker, vendors shipped 294.9 million units in the first quarter of 2010 compared to 242.4 million units in the first quarter of 2009.

Growing demand for smartphones also saw Research In Motion (RIM) replace Motorola in the top 5 vendor rankings for the first time. The rankings are as follows:

1. Nokia
2. Samsung
3. LG Electronics
4. Research In Motion
5. Sony Ericsson

“The entrance of RIM into the top 5 underscores the sustained smartphone growth trend that is driving the global mobile phone market recovery,” commented Kevin Restivo, senior research analyst, IDC. “This is also the first time a vendor has dropped out of the top 5 since the second quarter of 2005…”

Is it me, or is there one vendor that the media continually fawn over missing from that top 5 ranking?

i’ve been ad

The big A could charge close to $1 million for ads on its mobile devices this year, according to The Wall Street Journal.

Dubbed ‘iAd’, Apple is reportedly looking to charge marketers up to $10 million to be part of an exclusive launch of its mobile-device advertising capability, which comprises a software system to offer ads in the applications available in the App Store. App developers will receive 60% of the revenue; Apple gets the other 40%. Ad executives say they currently pay between $100,000 and $200,000 for similar mobile deals.

Online ads surge

The latest quarterly earnings reports from Yahoo, Microsoft and Google [or ‘GYM’ as they are sometimes referred to] indicate that online and display advertising is surging again, says the Online Publishers Association (OPA).

Yahoo led the pack, with a profit that nearly tripled to $310 million – although gross revenues were fairly flat. Microsoft saw an increase of 19% in its online ad revenues, prompted by a boost in search-related ads on Bing. Google’s profits rose 37% to $1.96 billion, with revenues up 23%, although the company’s stock ‘dropped’ 4.6% - with analysts suggesting that its performance had not quite lived up to expectations.

Shopping for mobile

The mobile marketing and retail sector (comprising mobile advertising, coupons and smart posters) will exceed $8 billion by 2012 globally.

According to market watcher, Juniper Research, location-aware technologies will play a key part, with companies like Google and IBM seeking to exploit knowledge of a user’s location to enable retailers to offer in-store shoppers a rich set of capabilities such as personalised special offers. However, the company also warns that failure to use targeted, location-based advertising, particularly SMS advertising, may cause mobile users to regard such advertising as little better than spam.

Money for nothing

Zong, which lets Facebook users buy virtual goods via their mobile phones, is to receive $15 million in venture funding from Matrix Partners.

Business Week says that Matrix’ general partner Dana Stalder, a former executive at PayPal and eBay, will join Zong's board of directors, whilst Zong will use the cash to market its brand and seek new online markets, such as video and music. Funding terms, including what value investors are placing on the company, were not disclosed.

Eat my shorts

Yahoo! ceo, Carol Bartz, received a $47.2 million compensation package in 2009, her first year on the job.

The Associated Press reports that Bartz’s pay consisted mostly of stock incentives, the ultimate value of which will hinge on how much Yahoo’s market value rises under Bartz’s leadership.

Er, just one more thing…

Grammar police target Twitter – A small but vocal subculture has emerged on Twitter, comprising grammar and taste vigilantes who spend their time policing other people’s tweets.

According to The New York Times, the vigilantes build their own algorithms to sniff out Twitter messages that are distasteful to them – e.g. tweets with typos or flawed grammar, or written in ALLCAPS [yes, I hate that too] – and then send scolding notes to the offenders.

Provoking an irate reaction seems to be largely the point.

2008/08/15: Sharpening your survivor instinct - ten top tips

Friday, August 15th, 2008

Times are tough no doubt. But just in case you've no 'Plan B' as the global downturn continues and your current job/business ceases to exist, help is at hand. 'How to Get a Job You'll Love - a practical guide to unlocking your talents and finding your ideal career' (ISBN 9780077121808, £12.99) by top career transition coach and author John Lees, promises to answer the plethora of classic career conundrums we face every day.

For example, what are the smartest strategies for impressing your boss? How can you effectively market yourself within an organisation? Why do you need to? What is 'career management'? How can you find new fields of work and completely change careers? How can you avoid 'Monday Blues' and love what you do every day of the week? [Please, please, please - I need answers!]

Says Lees: "No job is entirely recession proof. Right now job security is the top issue for people and there are many things you can do to improve the chances you'll still be in your job in 12 months time. Here are some strategies to set you on your way…"

Ten-Point checklist for taking control of your career in difficult times:

1. Look at what's working, rather than what isn't. Which parts of your job are still effective even in difficult times?
2. Find leverage. Concentrate your efforts on projects which are seen to be fireproof, or ways of protecting your income stream.
3. Find a fast-track mentor - an informal arrangement with someone more senior than you who can help you decode your organisation while it's going through tough times.
4. Don't ask for a pay rise just because everyone else is reacting to rising costs. Demonstrate your value - not your cost.5. Go way, way beyond your job description in value-adding ways. Career progression, ultimately, is not a question of what you do, but how far you are seen to be doing the things that matter.
6. At the same time, work smarter not harder on tasks which your organisation recognises as things that make a difference.7. Stay on winning teams. This is the time to negotiate a move away from a dead-end role, or a part of the organisation which is seen as under-performing or peripheral.
8. Stay in touch with changes in your sector, and don't stop networking - both for industry knowledge and for insider tips on the hidden job market.
9. Don't adopt cynicism of the marketplace. Not all organisations and markets are in decline - don't miss opportunities by seeing your glass as constantly half-empty - adopt a glass half-full mentality.
10. Stock your lifeboat before jumping ship: understand what you are really looking for rather than passively reacting to advertised or headhunted opportunities. Well-informed job seekers find great jobs in tough times.And if none of these work for you, then perhaps there is another way - sharpen something else and eliminate the competition…

New 'Knives on the Net' Threat

It is becoming increasingly easy to purchase deadly weapons online at a fraction of the retail price, often with no regulations controlling who is purchasing them and why.

Research by MarkMonitor (a provider of enterprise brand protection), is said to demonstrate the ease with which a variety of knives - from pocket knives to machetes - can be purchased over the Internet from high-street retail brands, e-commerce, online auction and exchange sites with little to no restrictions. Over a three-day period in July 2008, MarkMonitor found that almost 9,021 knives (worth approximately £65,000) were available for sale via online auction sites. 55% were available to purchase instantly with no warnings or restrictions.

The top five types of knife being sold online over the three day period include:

  • Hunting knife - 1333
  • Lock knife - 1259
  • Army knife - 786
  • Pocket knife - 707
  • Pen knife - 498

MarkMonitor has also checked the websites of the UK's top department stores and retailers and out of a list of six top retailers, four were selling knives with no warnings, age limits or restrictions and may therefore be infringing legislation. Nice to know that we're taking knife crime seriously…

And if you are looking to trim some weight this year [and you really are as vain as a Z-list celebrity] then why not get your holiday snaps re-touched, courtesy of PicWash Slim?

Look Slim in Summer Bikini Photos

With paparazzi photos highlighting the latest in celebrity cellulite, taking pictures in bathing suits has become an almost definite no-no. Enter PicWash Slim. This new photo re-touching service promises to make you and your friends look fabulous in your bathing suit photos and have beautiful summer pictures you can share with the world.

Since August 2007, the site has been retouching user photographs for use on social networks and photo album sharing sites around the world. This week it launches its third service, PicWash Slim, to help alleviate the summer picture jitters. Costing $15 per photo, PicWash's team of designers, based in Miami, Florida, will use advanced techniques to slim the most requested areas of the body. These may include: upper arms, waist, stomach, thighs, cellulite, and general bulges. The results will be subtle and natural looking. [But remember, it is just the photos they do this for…]

The benefits of looking good in your photos are widely recognized. "Today an abundance of scientific research reveals that the physical attractiveness of a pictured person substantially affects interest to meet and to associate beyond first meeting," says Gordon Patzer, Ph.D, author of 'LOOKS: Why They Matter More Than You Ever Imagined.' Perhaps there is a market for this sort of thing, given the continuing success of social networking sites such as Facebook…

Social Networking Explodes Worldwide as Sites Increase Their Focus on Cultural Relevance

Web measurement company comScore, Inc. has released a study of worldwide usage of social networking sites, indicating that while the growth in new users in North America is beginning to level off, it is burgeoning in other regions around the world. During the past year, the total North American audience of social networkers has grown 9 percent compared to a much larger 25 percent growth for the world at large. The Middle East-Africa region (up 66 percent), Europe (up 35 percent), and Latin America (up 33 percent) have each grown at well-above average rates.

"While the social networking trend first took off in North America, it is beginning to reach a point of maturity in the region," said Jack Flanagan, comScore executive vice president. "However, the phenomenon is still growing rapidly in other regions around the world - especially as the established American brands turn their focus to developing markets."

And comScore believes that a focus on tailoring a site's relevance to local markets is playing a big part in the continuing success of monoliths such as Facebook. "Facebook has done an exceptional job of leveraging its brand internationally during the past year," added Flanagan. "By increasing the site's relevance to local markets through local language interface translation, the site is now competing strongly or even capturing the lead in several markets where it had a relatively minor presence just a year ago."

comScore Enhances Reporting of Ad Networks' Audiences

comScore, Inc. also announced this week that it will provide enhanced measurement of the audiences for online advertising networks. The new reporting structure will provide two sets of measures-the "potential reach" for each network and an "actual reach" reading.

The 'potential reach' measure will be a calculation of the unduplicated visitors to all sites with which each ad network has contracted to deliver advertising. The definitions will be based on written documentation and confirmation provided by the networks. This measure represents the largest potential reach a network could deliver if all parts of the network are used to deliver ads.

he 'actual reach' measure will represent the reach of the ads that are actually served by the network during a given reporting period. In order to report 'actual reach', networks must participate by providing comScore with the appropriate identification protocols for rendered ads. Consequently, only participating networks will be included in the 'actual reach' report.

We believe these two toolsets provide the information that ad agencies need when they are deciding on which advertising networks to consider for ad buys. And, the ad networks will have the high quality, third-party information needed to compete for advertising dollars," commented Magid Abraham, President and ceo, comScore, Inc.

In the news

Gov't battles EU to use passenger data (read full story)

The UK Government is battling European Union (EU) proposals to restrict the way it uses air passenger data to monitor immigration. The Home Office claims that the names and travel plans it collects are crucial to control cross-border movements.

Sad day for the industry as Siemens exits telecoms sector after 160 years (read full story)
Its been a long and glorious history. The German company Siemens was one of the very first companies ever to lay telephone cables and make telephony switches, but this week it is exiting the industry after more than a century and a half.

On the wire

Ten Million Zombies Distributing Spam and Malware Every Day, According to PandaLabs and CommTouch (read full report)

IT security solutions provider Panda Security says that its laboratory for detecting and analysing malware - known as 'PandaLabs' - has just announced the findings from a joint report with CommTouch on the current state of spam. The report found that on average during the second quarter of this year, more than 10 million zombie computers (systems infected by
'bots' and controlled remotely by cyber criminals) were sending spam and emails with malware every day.

Entrepreneur.com's Social Networking Site Opens New Doors for 8.3 Million Businesses

A business-to-business marketplace designed specifically for entrepreneurs has been launched by Entrepreneur.com via US carrier Sprint. While other social networking sites feature an atmosphere of play, Entrepreneur Connect was created by the online authority in entrepreneurial business to facilitate company growth. The network is presented by Sprint to allow businesses to exchange ideas and network with small business owners across the country, providing them with more tools to help them get work done and build their companies.

Let LS Simple help you get the Government to pay 30% of your costs! (read full release)

The Simple Intelligent Power Management (Simple IPM) solution from LS has become the first comprehensive structured cabling system in the world to be eligible for enhanced tax relief under the UK Enhanced Capital Allowance Scheme (ECA). Enhanced Capital Allowances enable a business to claim 100% first-year capital allowances on their spending on qualifying plant and machinery.

eCrypt announces launch of BeCrypt Media Client, its CD/USB media/file encryption solution (read full release)

BeCrypt is able to provide approved data security and data handling solutions to meet requirements for transformational Government BeCrypt’s newly developed CD/USB media/file ‘zero footprint’ encryption solution, BeCrypt Media Client will be available from 1 September. It is currently going through CAPS approval, with FIPS 140-2 approval expected later in the year.

The early availability of BeCrypt Media Client gives government departments and other public sector bodies that need to adhere to Data Handling requirements an easy upgrade path to a CAPS approved solution.

In the bloggosphere

Cable is Cornering the Broadband Market

In the harsh glare of second quarter seasonality, the telcos’ wired businesses suddenly look not only like they are weakening… they look like they are positively collapsing.

Google's GMail Outage: Another Blow for 'The Cloud'

When will 'Cloud Computing' be as reliable as your ATM? Questions are asked about Google’s ability to manage, protect, and make available your data better than you can. Based on recent history, bloggers are not convinced…

Er, just one more thing…

Samsong, Samsung or Samstrung?

A 'phenomenal competition' has just launched on borders.co.uk, offering visitors the chance to win a cutting-edge laptop. In association with Currys, Borders is offering customers the chance to win a brand new Toshiba laptop, in return for answering the extremely difficult question above.

No doubt, Borders will be looking to collect a phenomenal amount of personal data in return for entering this fantastic and brain-taxing competition.

2008/07/11: Hello darkness my old friend… iCan’t stand it

Friday, July 11th, 2008

Dramatic rise in depressing music

The number of people listening to snippets of gloomy music or rating the tracks as 'positive' have soared in the last month. According to figures from entertainment recommendation service TheFilter.com (led by 'rock legend' Peter Gabriel), downbeat bands like The Smiths are flying up its popularity charts much faster than happier types of music.

The Ten Most Popular Depressing Songs, as rated by The Filter users in order:

1. Amy Winehouse - Tears Dry On Their Own

2. The Beatles - Eleanor Rigby

3. The Smiths - Heaven knows I'm miserable now

4. Coldplay - Trouble

5. The Verve - The Drugs Don't Work

6. Pink Floyd - Comfortably Numb

7. Blur - No Distance Left To Run

8. Radiohead - How to Disappear Completely

9. R.E.M. - Everybody Hurts

10. Joy Division - Love Will Tear Us Apart

The figures have been gathered by measuring how many of The Filter’s user base positively rate or have previewed recommended audio tracks.

Certainly, the news that even Cisco is struggling in the wake of the credit crunch could have more industry players switching to some of those tunes listed above - R.E.M. (at number 9) looks particularly appropriate…

iCant stand it

Will it end world poverty, find a cure for cancer, or provide a new eco-friendly and sustainable fuel source? Probably not - but there are lots of other things being promised with the arrival of the 3G iPhone (ad-nauseam).

From London's Regent Street to Fifth Avenue in New York City and downtown Tokyo, Apple die-hards have been queing to be amongst the first to get their sweaty palms on the long-awaited 3G iPhone. Such is the clamour that, in the UK, mobile carrier O2's website crumbled as pre-orders flew in on Monday, while in New York, a proud parent looked to trade in his young daugther (see below). A wise trade some might argue, given that kids can cost parents a princely sum as they grow up (and perhaps continue to do so thereafter…) but then again, so might the iPhone in some countries.

In Canada, Rogers Wireless faced a customer revolt over its data tariffs, while the US' AT&T was looking to tie-in iPhone customers with a two-year contract. Meanwhile in Belgium, the law forbidding the bundling of goods with subsidies means that the iPhone will cost close to $1,000.

 

Father queues with daughter for iPhone - Source: Wall Street Journal

Initial reviews have been mixed. The new iPhone is cheaper and faster (if you are located within 3.5G coverage), but battery life is said to be an issue, while the device also lacks bluetooth and video capabilites. Certainly, the first problem has been anticipated and iPowerRush believes it has the solution in the form of a slim white plastic case consisting of a 3-inch, built-in cable and 30-pin connector. It runs on six AAA batteries and provides instant power-on for the iPhone while recharging the handset's internal battery at a rate of 50% capacity in less than one hour (so says the company).

Some believe the iPhone will take the business world by storm, a sentiment echoed by Apple chief executive, Steve Jobs, who claims that the iPhone represents a 'rare launch of a new computing platform… as evidenced by the rush of software development by other companies' (some 500 apps will be available at launch). However, Microsoft was quick to act like a modern day William Tell, pointing out that developers have already created 18,000 applications for handsets using its Windows Mobile operating system.

And Microsoft isn't the only one looking to take a bite out of Apple. Phone hackers everywhere are chomping at the bit to undo Apple's attempts to ensure that its new 3G iPhone cannot be unlocked outside of an authorised dealer. And there are reports that 'cheap and cheerfull DIY kits' are already available to remove the SIMlock on any phone - including the 3G iPhone.

Also in the news

Mobiles to get touchy feely?

The launch of the first iPhone model a year ago boosted interest in the technology tremendously, and the updated model available Friday likely will stoke enthusiasm further. (read full story)

Mobile data boom

The burgeoning success of mobile data services is driving a turnaround in the struggling base station market, according to analyst figures released Tuesday. (read full story)

On the wire

Photo Messages Set to Edge Out Postcards as Photo Messaging Heats Up in the Summer (read full release)

NanoMarkets Predicts Thin-Film Solar Cell Industry Will Produce More Than 26 Gigawatts by 2015 (read full release)

In the bloggosphere

YouTube’s 4% Problem Is Really Part of The Solution… Is UGC really bad for the online advertising business?

Er, just one more thing…

DATA PROTECTION DEMANDS NEW THINKING: LEARN TO AVOID WHITEHALL DATA FIASCOS OR RISK PENALTIES (read full release)

This warning comes from UK compliance specialist IT Governance, who says that "the only way to avoid further disastrous losses of individuals' sensitive private information is to immediately commence a comprehensive overhaul of the way Central Government staff manage confidential personal information."

Certainly, a very wise bit of advice. The company goes on to argue that the loss of millions of child benefit records by HM Revenue and Customs, and the mislaying of laptops and security dossiers by MoD staff, are part of the same problem – institutional failures to define and implement basic compliance procedures in line with the requirements of the Data Protection Act (DPA).

Agreed. But do the aforementioned Government agencies face the same penalties for failure to meet the demands of the DPA?

Pay rise anyone…

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