The Big G announced completion of a new web indexing system this week that is said to provide 50-percent fresher results for searches than its predecessor.

Called 'Caffeine’, the system ensures that users can find links to relevant content – such as a news story, blog or forum post – much sooner after publication than was previously possible.

When users search Google, it is not live content being trawled, rather, it is the search giant’s index of the web which, like the list in the back of a book, helps users pinpoint the information they need. The company’s previous index had several layers, some of which were refreshed at a faster rate than others. With Caffeine, it analyses the web in small portions and updates the search index on a continuous basis, globally.

Google says Caffeine was built in response to not just the burgeoning volume of content, but to reflect the fact that the average web page is richer and more complex.

Certainly, Tech Copywriters has noticed the benefits of recent changes to the mechanics of Google’s search engine, and if you are reading this, then it is very likely that you just have too.

2010 FIFA World Cup menaces corporates

It seems that fears expressed by service providers and employers regarding the impact of the World Cup on corporate networks continue to grow.

Ipswitch Inc.’s 'World Cup Network Traffic Calculator' (see our recent post) has collected more than 1,000 responses related to average bandwidth use and the predicted increase during the 30 days of the tournament. Key findings include:

• During matches, bandwidth use is expected to hit almost 87 percent in participating nations
• In Europe, average use is expected to double to 78.7 percent during key match times
• In host nation South Africa, IT managers are bracing themselves for network bandwidth to be completely maxed out to 100 percent

Ipswitch warns that while service providers struggle to maintain adequate access for customers, organisations face multiple problems during these artificial demand peaks within the LAN, such as constrained WAN connectivity and heightened security risks created by users venturing to un-trusted and unknown sites in search of video content not available from official broadcast streams [surely not such an unusual activity?].

During the world cup, IT Managers are invited to contrast their actual findings with those predicted.

And goes increasingly digital…

The World Cup will be watched online by nearly a third of British football fans, more than in any other World Cup, according to a study by PC World.

The retailer questioned over 3,000 Brits in the run-up to the tournament following a surge in sales of its wireless networking and video streaming gadgets. The study found that:

• 30 percent of fans, which equates to over 14 million of those expected to watch the World Cup live, are planning to do so over the internet
• Nearly a quarter revealed they would be using laptops or desktop PCs
• One in ten expect to follow the action using a smartphone

In addition, viewing on the move is said to be behind a 30-percent surge in demand for Slingboxes at PC World over the last couple of weeks. The Slingbox allows users to stream live TV to a laptop or mobile phone anywhere in the world via a broadband internet or WiFi connection.

…And mobile

Indeed, mobile TV is touted to score big in Europe by Pyramid Research. The proliferation of smartphones and the increase in mobile internet bandwidth means that many Europeans may watch matches on their mobiles instead. More national representation, commuter-unfriendly kickoff times, and [surely mis-guided] optimism about the caliber of western European teams will drive adoption across the region, says the company.

“Events of this magnitude always present a sizable revenue opportunity for traditional pay-TV providers,” commented report author and senior analyst Stela Bokun. “The last World Cup, however, demonstrated that mobile operators that provide mobile video and mobile TV service also stand to benefit from such events.”

But whilst footie fans may be poised to cut the wires and go mobile, the market watcher warns that operators are poised to ‘pull the plug’ on unlimited mobile data tariffs.

Operators kicking ‘all-you-can-eat’ into touch

Pyramid Research argues that despite data accounting for the vast majority of traffic on mobile networks by 2014, it will still constitute only 37 percent of total revenue – illustrating the challenge operators are facing to monetise the rising appetite for bandwidth-rich applications.

Mobile Data Pricing Plans: How Operators Can Escape the ‘All You Can Eat’ Trap analyses the evolution of pricing for mobile data plans and the impact on subscriber adoption and usage levels.

“AT&T’s recent announcement that unlimited data plans will no longer be available for its new customers confirms Pyramid Research’s assessment that operators will move away from the unlimited pricing model since it is becoming unsustainable,” said report author Ewa Romaniuk Calkowska.

Er, just one more thing…

Cheating not limited to MPs [or Maradona]

While MPs are promising more transparency and honesty in politics, it was revealed this week that one in ten IT professionals admits that either they or a colleague have cheated to get an IT audit passed.

In a survey of 242 IT professionals, mainly from organisations employing 1,000 to 5000+ employees, Tufin Technologies found that:

• 31 percent audit their firewalls just once a year
• 7 percent never audit their firewalls
• 36 percent admit their firewall rule bases are a mess, increasing susceptibility to hackers, network crashes and compliance violations

Perhaps some of the IT professionals surveyed may find solace in CheatConfession.com, a forum created to allow people involved in cheating to absolve themselves of guilt, get advice from peers, or share their cheating ways by anonymously posting their confessions in 800 words or less.

One wonders whether the site's moderators check the word-count of its users' posts.

UK businesses braced for disruption while IT professionals give 2010 FIFA World Cup the red card

Service providers and employers are bracing themselves for potential network disruption and severe pressure on Internet connectivity as consumers and staff stream video to keep tabs on the sporting action this summer.

The 2010 FIFA World Cup will be the first to have each match streamed live, and also the first to offer high-definition coverage. With the majority of matches taking place during normal UK office hours, Ipswitch is warning that it could cost companies a significant amount of money.

“Users making use of video streaming services can put a considerable strain on companies' networks, resulting in bandwidth chokes and even outages, in addition to exposing them to security threats,” said Azmi Jafarey, CIO at Ipswitch.

To help businesses prepare, the company has developed a World Cup Network Traffic Calculator allowing IT managers to plot the likely impact on network resources. However, it is claimed that more than half of IT managers are more likely seeking to prevent staff from watching the tournament in the office.

A survey of 100 IT and networking professionals by Blue Coat Systems found that 54 percent want employees banned from watching World Cup matches at work. The survey also highlighted concerns that staff might be tempted to discuss the action with friends, family and colleagues via social networks.

“As a streamed football match consumes around 750MB of bandwidth – the equivalent of sending more than twelve editions of Tolstoy’s War & Peace – it’s important that IT and HR managers clearly communicate their corporate rules to employees,” said Nigel Hawthorn, VP EMEA Marketing at Blue Coat.

FIFA ready for deluge

Meanwhile, FIFA.com has announced its server farm in Slough is to house 75 super computers to support 70,000,000 page views per hour during the World Cup.

The world’s official football website expects to serve over 5.5 billion page views during the tournament, compared to the 4.2 billion recorded in 2006, and has also prepared two petabytes (2,000 gigabytes) of video streaming bandwidth [much to the delight of businesses no doubt].

FIFA said that particularly avid users are the millions of worldwide members of the free-to-join FIFA.com club, of which British fans represent the largest contingent in Europe.

Whether this contingent will be such avid users past the quarter finals remains to be seen.

Managing the rise in mobile data

Sony Ericsson believes that roaming mobile data usage is set to soar over the summer period due to social media use.

With many consumers opting for smartphones offering social networking functionality, the handset maker argues that the trend in mobile social networking is unlikely to stop as consumers head abroad [ash cloud permitting] for their summer breaks.

A ‘representative of Sony Ericsson’, said: “The advent of mobile social networking has heralded a revolution in how people consume and use the Internet. As such, we would expect that mobile data usage this summer will increase… However, consumers should be wary of the rates of these services, as it is likely that such usage could incur extra charges to their usual tariff.”

At the same time, Telcordia has urged CSPs (communications service providers) to ‘follow the traffic’ and re-evaluate their business models, pricing structure, and OSS (operating software systems) to capitalise on the growth in mobile data.

A survey of industry professionals across 75 countries by Telcordia found that CSPs intend to re-evaluate their billing solutions and re-adjust their business models to capitalise on the exploding rates of data traffic over the next year.

The survey results suggest that CSPs worldwide will rely on network management to control data traffic growth, which is increasing at a much faster rate than revenues, and creating profitability and customer experience challenges.

“All-you-can-eat data plans are not a sustainable business model, and policy-based bandwidth management and real-time charging provide CSPs and their subscribers with the necessary flexibility to try new services while keeping costs in line,” commented Pat McCarthy, VP, Service Delivery Solutions at Telcordia.

Er, just one more thing…

Just in case businesses needed a further reminder of the impending tournament, a World Cup Football Challenge intranet application has been launched by software developer Odyssey Interactive.

The application aims to increase overall intranet usage by allowing users to predict the outcome of matches, receive points based upon the accuracy of their predictions, and compete with other staff and departments via a league table.

“Since a large proportion of employees will be following the World Cup this summer it makes sense to take advantage of this to promote your intranet, inject a bit of fun and boost staff morale,” said Nigel Danson, MD, Odyssey Interactive.

The question is whether employees will have time to visit their intranet given the anticipated levels of social networking and video streaming.