Newsletter writing services from Tech CopyWriters
Does your business comply with the 80:20 rule?
It’s an interesting fact that the Pareto Principle (i.e. 80% of your sales come from 20% of your clients) was originally observed in the 19th Century, yet still applies to most businesses today. Now, the challenge for marketeers is to increase the lower percentage by increasing market penetration and sales volume, while at the same time retaining existing customers – nationally and internationally.
A business to business newsletter that includes up-to-date product information, new developments, company news and comment, has proven to be a successful method of building and maintaining close customer relationships, as well as generating new sales leads. Published quarterly, a simple four- or eight-page newsletter can provide you with a tactical marketing tool promoting strong customer identification with your company and its product offerings.
- Promote your product portfolio
- Educate both existing and potential customers
- Establish your organisation as a market leader
- Create a platform so that your corporate voice is heard
Writing a business to business newsletter
Our turnkey newsletter writing service embraces all aspects of editorial activity – from editorial planning with our clients, story writing, design and layout, to completion as a PDF ready for emailing or printing. Whether you are writing a newsletter from scratch (and don’t know where to start) or are looking to rejuvenate an existing company newsletter, T©W has the editorial experience to turn your business successes into crisp news articles written for easy assimilation by busy end users.
- Conception / research / writing
- Proofing of editorial copy – including final proofing of layout
- Editorial meetings at your premises
- Telephone interviews with your experts and customers
Keeping it topical
As technical writers and journalists with a solid background in both UK and international trade magazines, our speciality is in writing on information and communications technology matters for the business to business market. Tech Copywriters (T©W) has an eye for spotting potential news angles and our writers keep up-to-date with topical issues and technology developments – a vitally important aspect when writing feature articles, customer case studies and informed industry comment for a b2b audience. You too can keep abreast of the latest ICT news by signing up to our free weekly roundup newsletter (see right) or by visiting our news archive.
For professional newsletter writing click here to create a business to business newsletter that works for you.